Visual Website Audits™

Your website should be clear, compliant, and usable for everyone.
The Visual Website Audit™ checks your visuals, accessibility basics, and core functionality — giving you a clear fix list without technical overwhelm.

Who this is for?

Businesses that rely heavily on images, PDFs, and visual content to communicate.

If your website uses visuals to show your work — infrastructure projects, technical diagrams, brochures, or service photos — you may face common challenges:

• Users can’t always access them. Without proper alt text, tagging, or structure, vital information is invisible to screen readers and missed by search engines.
• Compliance is easy to overlook. PDFs, images, and captions often get uploaded without checks, leaving sites legally exposed under accessibility laws.
• Small issues pile up. Broken links, missing captions, patchy navigation — they add up and hurt your site’s professionalism and user trust.

The Visual Website Audit™ solves these problems by delivering a clear, actionable list of fixes — from alt text and file naming through to colour contrast, PDF tagging, and accessibility statements.

This audit is designed to work alongside your web developer or digital team, who can implement the recommended fixes with a clear, prioritised roadmap.

No jargon. No rebuilds. Just straightforward actions that make your site usable, compliant, and trustworthy.

What I check (essentials only)

Images & non-text content
Your website’s images aren’t just decoration — they tell your story and convey key information. I check that images are well named, have clear alt text (descriptions for those who can’t see them), use captions when needed to explain complex visuals, and are coded correctly to keep captions connected for accessibility and SEO. This ensures everyone can understand your visuals.

Accessibility basics
I review crucial accessibility items like colour contrast on images and text overlays, clear page headings, link clarity, and that keyboard users can navigate easily around important pages. These checks help everyone use your site smoothly and meet legal standards.

PDFs & infographics
I spot-check PDFs and infographics to confirm they’re tagged properly for reading order and have alt descriptions so screen readers can access the content.

Basic functionality
I verify that internal links, forms, buttons, and navigation work as intended — so users never get stuck or lost on your site.

Governance
I check that your accessibility statement is easy to find, cookie banners work correctly, and editor rules for naming images and adding captions are clear.

Your Deliverables

Scorecard (red / amber / green) for each area
An easy-to-read scorecard showing how your website performs in key areas such as images, accessibility, PDFs, functionality, and governance. Each area is colour-coded to highlight critical issues (red), warnings (amber), and areas meeting standards (green), providing a clear snapshot of what needs attention.

Prioritised Fix Plan outlining quick wins, next steps, and later improvements
A detailed, actionable plan that breaks down tasks into:

    • Quick wins that can be addressed in 48 hours for immediate improvement
    • Next steps for ongoing fixes over 30 days
    • Later improvements to maintain long-term accessibility and performance

This helps you prioritise fixes and allocate resources effectively.

Annotated examples showing before and after screenshots for selected images and pages
Visual examples with annotations demonstrating the exact issues discovered and how they should be corrected. This makes it easier for vendors and internal teams to understand and implement recommended changes confidently.

Editor mini-guide explaining how to name files, write alt text, and add captions
A simple, plain-language guide for your content editors, covering key best practices such as:

    • Writing clear, descriptive alt text for accessibility and SEO
    • Naming files consistently to improve management and findability
    • Adding useful captions to complex images or graphics

This helps sustain accessibility standards as new content is added.

Light developer brief for any fixes needing technical input
A concise brief detailing the fixes requiring developer assistance, including acceptance criteria and priority sequencing. This streamlines collaboration between content teams and developers, reducing delays and confusion.

Pricing & Investment Value

Visual Website Audit™ — from £495

Your professional photography and visual content represent a significant investment — they are powerful storytelling tools that differentiate your brand, showcase your expertise, and build trust with your audience. But without proper optimisation, accessibility, and governance, much of this value is lost or inaccessible.

The Visual Website Audit™ ensures that your investment in professional photos, PDFs, and other visuals delivers maximum return by:

    • Making every image and document fully accessible to all users, including people with disabilities, expanding your potential audience
    • Improving search engine visibility, so your visuals contribute to better rankings and more organic traffic
    • Protecting your business from legal risks related to accessibility compliance, avoiding costly fines or reputational damage
    • Creating a clear, prioritised roadmap to fix issues quickly and sustainably, reducing ongoing maintenance costs
    • Empowering your team with best-practice guidance for ongoing accessible content management, preserving your investment over time

Pricing Options:

£495 — Essential Audit
    • Covers one key page or up to 10 priority assets (images, PDFs, or pages)
    • Perfect for businesses wanting a focused snapshot of their visual accessibility risks and fixes
    • Typically delivered in 5 working days

£2,500 — Standard Audit
    • Covers up to 20 assets with a comprehensive report, prioritised fix plan, annotated examples, editor guide, and developer brief
    • Suitable for businesses with larger portfolios or more complex visual content needs
    • Delivered in 10 working days

Custom scopes available — larger or ongoing reviews can be quoted based on your specific needs.

Why work with me and why this audit matters

Over more than 10 years as a professional photographer working in infrastructure, construction, manufacturing, and design, I’ve seen many businesses invest heavily in professional imagery and visuals, only to have that investment undermined because their websites don’t fully leverage accessibility, optimisation, and compliance best practices.

The Visual Website Audit™ exists to solve this problem. It offers a clear, jargon-free review of your website’s visual accessibility and functionality, a prioritised fix plan to turn your visuals into inclusive, findable, and legally compliant assets, annotated examples to guide fix implementation exactly where needed, and editor guides and developer briefs that empower your team to sustain improvements.

By choosing this audit, you protect and maximise your costly investment in photography, PDFs, and digital visuals, making sure your website works as hard as you do in showcasing your brand and attracting customers.

Ready for a straightforward, expert-led approach to improving your website visuals?