Image Compliance Audit™
Your website images are working against you. Here is how to change that.
An Image Compliance Audit gives you a clear picture of how your website images are performing across accessibility, search visibility and AI discovery.
What Most Businesses Overlook About Their Website Images
Professional photography is a significant investment. Without the right filenames, alt text and captions, even strong professional images risk being invisible online.
File names like IMG_2345.jpg. Missing or duplicated alt text. Captions that add nothing. These are not minor technical oversights. They are the difference between images that work hard for your business and images that simply take up space.
When Google and AI tools cannot read your images, they cannot index them. When alt text is missing or written incorrectly, you risk non-compliance with WCAG 2.2 and the European Accessibility Act. When captions are weak, you lose the connection between your visuals and the words on the page that search engines are looking for.
The photography investment you have already made deserves better than this.
Professional photography is a significant investment. Without the right filenames, alt text, and captions, even images as strong as these risk being invisible online.
Who this is for?
This audit is for businesses that rely on professional imagery to show what they do, and suspect those images are not fully working online.
If you are a business owner, director, or senior leader protecting your investment and managing compliance risk, this matters. If you are a marketing manager or brand specialist responsible for driving visibility and results, this matters. You have invested in photography. You deserve to see it indexed, found, and working.
If your images are not visible in search and not accessible to all users, you are giving up a competitive advantage that is becoming harder to ignore.
Images that are properly structured stop being a sunk cost. They start delivering measurable results.
What I check (hands-on, not automated)
Each Image Compliance Audit looks at the practical details that affect how images are understood, including alt text, filenames, page placement, captions and surrounding content. Automated tools will flag obvious issues, but they cannot understand the full story behind an image. That is where human judgement matters.
I have 16 years of professional photography experience, which means I do not just review a list of technical requirements. I understand how an image was taken, what it is showing, and what it needs to say to be useful – to a human, to Google, and to AI. That depth of understanding is not something any automated scan can replicate.
Here is what that means in practice:
Filenames. I review every file name for clarity, SEO, and structure. If your images are currently named IMG_4729 or DSC001, I will show you exactly why that matters and how to fix it in a way that fits your actual workflow.
Alt text. I assess where alt text is missing, duplicated, or too weak to do any real work. I help you write descriptions that meet WCAG 2.2 and EAA accessibility standards and do something useful for SEO at the same time.
Captions. Each caption is reviewed to ensure it strengthens the connection between your image and the surrounding text. A well-written caption is one of the most under-used tools in Visual SEO.
No automated scan will give you this. No web developer will either. This is a specialist review built on photography, SEO, and accessibility knowledge working together.
Automated tools cannot interpret a complex visual like this. Understanding what it shows and writing the right filename, alt text, and caption for it takes experience.
What the audit delivers
Knowing what is wrong is only useful if you know exactly what to do about it.
Every Image Compliance Audit™ gives you a clear, practical set of deliverables you can act on immediately.
An Illustrated Audit Report, with real examples from your own site showing filename, alt text, and caption issues, including clear before-and-after fixes so you can see exactly what needs to change and why.
A Prioritised Action Plan that tells you what to fix first for the fastest impact. Not a list of problems. A roadmap.
Plain-language instructions your team or web developer can follow without needing to ask for clarification. No technical background required.
A Best-Practice Reference Guide to keep every future image compliant, visible, and SEO-ready. Not a one-off fix. A sustainable system.
A sustainable system means your images stay optimised and discoverable, long after the audit is complete.
Why Work With Me?
Your images are taken by professionals because your business deserves to be shown properly. But if the structure behind those images is wrong, the investment stops there.
I have spent 16 years working alongside infrastructure, construction, and engineering companies — photographing their projects, capturing their teams, recording the detail of work that takes real skill to do. That means I do not just understand the technical requirements of image compliance. I understand the value of what those images are showing. I know what they represent to your business. And I know exactly what is stopping them from being found online.
My audits are manual. Every image is reviewed personally. Every recommendation is specific to your business, your workflow, and your sector. I do not run a scan and send you a report. I go through your website the way I go through my own — properly, methodically, and honestly.
Visual Compliance Audits That Boost Performance and Accessibility
My primary goal with visual compliance audits is to make your images work smarter — for AI, SEO, and your online visibility. Through expert optimisation of filenames, alt text, and captions, your images become powerful drivers of organic traffic, brand reputation, and measurable business results.
At the same time, this process also ensures your images meet important accessibility standards like WCAG 2.2 AA and the European Accessibility Act (EAA). By providing clear, descriptive metadata, we make your site usable for all audiences — and protect your business from legal risk.
I’ve poured years of expertise into developing audits that deliver both SEO performance and accessibility compliance, helping you future-proof your website against evolving search engine and legal requirements.
For more insights, check out my Knowledge Base, where I dive deeper into visual compliance and SEO strategies designed to maximise the value of your photography investment.
A note on the images used on this page: every photograph here is one I took for a client over the course of my 16 years in the industry. They are not stock. They appear here because they show exactly the kind of professional work this audit is designed to protect — photography that should be visible, indexed, and working as hard as the businesses that commissioned it.
For more on the thinking behind this work, my Knowledge Base goes deeper into Visual SEO and visual compliance strategies.
Ready to Take the Next Step?
You have seen the gap. You know your images could be doing more. The next step is simple.
Book a free 20-minute strategy call and we will look at where your images are currently underperforming, what filenames, alt text, and captions are costing you, and which audit package makes sense for your business.
No obligation. No pressure. No jargon. Just a clear look at where your website stands.