Visual Website Audits™

Your images might look good on screen. Your navigation probably works for most users. Your PDFs open when you click them. None of that tells you whether your website is actually doing its job.

Search engines cannot read an unnamed image. Screen readers cannot interpret a PDF that has not been tagged correctly. A user navigating by keyboard can get stuck or lost long before they reach your contact form. And under the European Accessibility Act, which came into force in June 2025, gaps like these are no longer just a missed opportunity. They carry real legal and reputational risks.

The Visual Website Audit™ looks at your website the way a specialist looks at a complex structure before a survey: methodically, honestly, and without skipping the parts that are inconvenient. You receive a clear picture of what is working, what is not, and exactly what needs attention, in plain language, with no technical overwhelm.

Who this is for?

This audit is designed for businesses where images, PDFs, and visual content do a significant amount of the communication work — infrastructure projects, technical diagrams, brochures, and service photography.

If your website uses visuals to demonstrate competence, compliance, and credibility, the way those visuals are set up matters more than most people realise.

It is also the right starting point if you have a web developer or digital team who handle the technical build, but nobody has looked specifically at the visual layer: the naming, the metadata, the accessibility structure, and whether it all holds together properly.

What I check (essentials only)

Images & non-text content

Every image on your site has a job to do, and that job goes beyond looking good. I check that your images have accurate, descriptive filenames, clear alt text, captions where a visual needs context to make sense, and that the code connecting those captions is structured correctly. When this is done properly, every image on your site becomes readable to search engines and usable for people who rely on assistive technology. The photograph is gold and it deserves to be treated that way.

Accessibility basics

Colour contrast, page heading structure, link labelling, keyboard navigation, these are the things most businesses do not think to check until something goes wrong or a complaint arrives. I review these across your key pages, against current WCAG 2.2 standards, so you know where you stand before anyone raises an issue.

PDFs & infographics

PDFs and infographics are where accessibility gaps are found most often, and where they are most often ignored, because they are uploaded and forgotten. I spot-check your documents to confirm they are tagged correctly for reading order and that screen readers can access the information they contain. An untagged PDF is not just an accessibility failure. Under the EAA, it is a compliance gap.

Basic functionality

I check that your internal links, forms, buttons, and navigation work as intended across the key pages of your site. Broken links and silent form failures are more common than people expect, and they create a poor experience for anyone who reaches you through your website.

Governance

I check whether your accessibility statement is in place, easy to find, and accurate, not just present. I also look at whether your cookie banner functions correctly and whether your content editors have clear, usable guidance for naming images and adding captions as new content goes onto the site. The systems around your content matter as much as the content itself.

Your Deliverables

Scorecard (red / amber / green) for each area

A red, amber, and green scorecard across all five areas: images, accessibility, PDFs, functionality, and governance. At a glance, you and your team will see exactly where your site is meeting standards, where there are warnings to address, and where the critical issues are. This is the document that goes to your leadership team or your board.

Prioritised Fix Plan outlining quick wins, next steps, and later improvements

A detailed, practical plan that separates quick wins (achievable within 48 hours), next steps (for the following 30 days), and longer-term improvements. Your developer or digital team will have a clear brief, a sensible order of priority, and no need to guess what the most important thing to tackle first actually is.

Annotated examples showing before and after screenshots for selected images and pages

Before and after screenshots with annotations showing exactly where issues appear and what corrected versions look like. If you have ever had recommendations land on a developer’s desk and come back with questions, these examples are what prevent that. They show rather than describe, which means the work gets done correctly the first time.

Editor guide

A plain-language guide for your content editors covering how to name files, write alt text, and add captions that meet accessibility and SEO standards. This is not a one-off fix. It is guidance your team can use every time new content goes onto the site, so the standards you establish through this audit are maintained as your site grows.

Developer brief

A concise brief covering any fixes that require developer input, with acceptance criteria and priority sequencing. Your developer will have exactly what they need to get on with the work, without back-and-forth or ambiguity about what ‘fixed’ actually looks like.

Ready to find out exactly where your website stands?

I go through every site I review the same way I go through my own, properly, methodically, and with honest findings. You will not receive a report that softens difficult news or lists every minor issue to make the document longer. You will receive a clear, prioritised picture of what matters, and what to do about it.

If this sounds like the conversation your business needs, I would love to talk.