The Visual Business Accelerator™
Services & Investment
Every service is carried out personally, to a standard you will not find elsewhere, tailored to your business, your website, and your goals.
Every service here is built around the Visual SEO methodology; a framework I developed for businesses whose work is best understood through images.
In engineering, infrastructure, and construction, photography carries real weight. It supports trust, shows standards, strengthens bids and case studies, and helps your business communicate the quality of its work with more authority.
These services are designed to help that value travel further, across your website, your communications, and the wider digital presence of your business.
Whether you begin with a focused audit or a more complete review of how your work is presented, each service starts from the same belief: your images should be working assets for the business, not just records of the job.
01
Image Compliance Audit™
A hands-on, manual review of every image on your website. I check every filename, every piece of alt text, and every caption against Visual SEO best practice, WCAG 2.2 standards, and the European Accessibility Act. No automated tools. Every image reviewed personally, with 16 years of professional photography expertise applied to each one. You receive a written report with a prioritised action plan in plain language.
Starting from
£895
Typical range
£895 – £2,200
Complex image libraries
quoted individually
02
Visual Website Audit™
A full Lighthouse report across all four pillars — Performance, Accessibility, Best Practice, and SEO — across every page of your site, alongside a review of your image quality, structure, and optimisation. I review your website for WCAG 2.2 and EAA compliance and assess how well your content performs for AI search platforms. You receive a written report with prioritised recommendations in plain language.
Up To 10 Pages
£1,500
10 to 25 pages
£2,500
25 pages and above
£3,500
03
Visual Website Rewrite™
Your website content, properly aligned — visually, strategically, and for search. It begins with a structured client interview and full competitor research, then considers how your images and words work together across every page. Discovery and research are included in the project fee. Nothing is added once work is underway. A 10% saving applies if a Visual Website Audit™ or Image Compliance Audit™ has already been commissioned.
Up to 5 pages from
£1,800
Up to 10 pages from
£3,000
Larger projects
quoted individually
04
In-house Team Training
Practical, face-to-face training for communications and marketing teams in engineering and infrastructure businesses. I developed the Visual SEO methodology because I kept seeing the same gap after the photography had been delivered: strong commercial images being uploaded without the structure, standards, or metadata needed for them to perform properly online. This training shows your team how to manage images with more clarity and consistency, covering image standards, filenames, alt text, WCAG 2.2 and EAA compliance, and the practical use of AI tools for image management. Your team leaves with a process they can put to work immediately.
half-day online
£1,500
Full-day in-person
£2,200 + travel
Multi session programme
bespoke proposal
05
Commercial Photography
Professional photography for engineering, infrastructure, and construction sites, carried out personally by a trusted photography partner listed in the Vinci and Taylor Woodrow photography manifesto. My images are created with clarity, accuracy, and professional judgement, shaped by years of experience photographing live sites and knowing how to present complex work in a way that supports bids, audits, stakeholder communications, and the wider reputation of your business. This includes aerial and specialist lens photography where the project calls for it. Every project is quoted before work begins.
Starting From
£1,250
Travel @ £55 per hour. Milage at 45p per mile.
Multi-day projects and bespoke requirements quoted following a conversation.
06. COMBINED PACKAGE
Photography + Image Compliance Audit™
Designed for businesses that want new photography delivered to a high standard while also improving the value of the images already sitting on their website, this combined service brings the two together in one project. I photograph and edit the new image set, then carry out an Image Compliance Audit™ across selected existing website images so the wider library works harder for the business as well. Filenames, alt text guidance, and compliance considerations are applied with the same structured approach, helping both new and existing images support websites, case studies, bids, audits, and wider business use more effectively.
Up to 5 pages from
£1,800
Up to 10 pages from
£3,000
Larger projects
quoted individually
Visual SEO is the work that turns a photograph into a business asset. It is about filenames, alt text, captions, accessibility, and the way your images are read by Google and AI as well as by the people who land on your site. Done properly, your photography earns its place. Done badly, good images become quietly invisible.
Every audit I carry out is done image by image, by hand, with sixteen years of professional photography behind each decision. No automated scanning, no bulk tools, and no shortcuts. It is the only way the work holds up to a serious reader, a Lighthouse report, or an Accessibility Act check.
Service 01
Image Compliance Audit™
Your website images are probably not working as hard as they could be. Filenames assigned by a camera, alt text that is missing or written without thought, no captions, no internal links. Each of those gaps costs you in search visibility, compliance risk, and the impression your website makes on anyone who looks closely enough to notice.
This is a hands-on, manual audit of every image on your website. I check every filename, every alt text entry, and every caption against current Visual SEO best practice, WCAG 2.2 accessibility standards, and the European Accessibility Act requirements that came into force in June 2025. No automated scanning. No bulk tools. Every image reviewed personally, with 16 years of professional photography expertise applied to each one.
You receive a written report with a prioritised action plan in plain language. Everything in it is structured so that your web developer can act on it directly, or your in-house team can handle it without needing additional explanation from me.
YOUR INVESTMENT
Starting investment
£895
Typical range
£895 – £2,200
Complex or extensive libraries
Quoted individually
What drives the range: the variety and complexity of your image library, project photography, technical diagrams, PDFs, case studies, team imagery, not image count alone.
Every audit includes the same manual expert review, written report, and prioritised action plan.
Clients who book an audit will receive lifetime access to the Visual Image Checker when it launches, as a thank you for being among the first. You’ll also be invited to help shape the beta, so the tool is built around real business needs.
Take the free
Visual SEO Quiz
to see how your website scores.
Service 02
Visual Website Audit™
Your website is either working for you or it isn’t. Performance, images, accessibility, compliance, search visibility, most businesses have no idea how their site is actually performing across all of these until something goes wrong. This audit gives you the complete picture, across every page, before that happens.
I run a full Lighthouse report across all four pillars. Performance, Accessibility, Best Practice, and SEO, across every page of your site. I audit your image quality, structure, and optimisation. I review your website for WCAG 2.2 and EAA compliance, and I assess how well your content performs for AI search platforms. You receive a written report with prioritised recommendations in plain language, structured so you know exactly what to fix, in what order, and why it matters.
This is the audit that most engineering and infrastructure clients progress to after an initial Image Compliance Audit. It gives you the full picture and the foundation for everything that follows.
YOUR INVESTMENT
Up to 10 pages
£1,500
Full Lighthouse report, image SEO, accessibility and EAA compliance review, written report
10 to 25 pages
£2,500
A site of this size has enough pages that the structure between them is doing its own work, whether you realise it or not. As well as auditing every page individually, I look at how your pages connect and support each other from a search and user journey perspective. Not just whether links exist, but whether they are telling search engines what matters most on your site, and whether a visitor can find their way from interest to action. The same thorough written report, with a prioritised action plan your team can act on straight away.
25 pages and above
From £3,500
At this scale, the audit becomes a full investigation. Every page is audited individually across all four Lighthouse pillars, your image SEO, accessibility and EAA compliance, and your internal linking structure. I also run your site through an AI agent analysis that surfaces patterns and priorities a manual review alone would not catch. You receive a comprehensive written report with a fully prioritised action plan — detailed enough that your team knows exactly where to start and why. Scope and investment are confirmed on a strategy call, because a site this size deserves a conversation before we begin.
Clients who book an audit will receive lifetime access to the Visual Image Checker when it launches, as a thank you for being among the first. You’ll also be invited to help shape the beta, so the tool is built around real business needs.
Take the free
Visual SEO Quiz
to see how your website scores.
Service 03
Visual Website Rewrite™
The clients worth winning have already read your website before they speak to you. The Visual Website Rewrite™ makes sure your content is equal to that moment.
It begins with a structured client interview, a genuine review of your current website content, your brand, and the gap between the two. Full competitor research is included, because what your strongest competitors are saying, and not saying, shapes everything about how your content needs to land.
And it considers how your images and your words work together, because on a well-built website they should be reinforcing each other at every point. When they do not, credibility leaks quietly away without anyone being able to say exactly why.
YOUR INVESTMENT
Up to 5 pages
From £1,800
Every page researched, written, and structured for search, for AI visibility, and for the reader who has already decided they are interested. This is not a tidy-up. It is a complete rewrite, built around your brand, your competitors, and the clients you actually want to win.
Up to 10 pages
From £3,000
Everything above, applied across every page of your site. The same depth of research, the same standard of writing, the same rigour, more ground to cover, more opportunities to get it right.
Larger projects quoted individually
Every large project begins with a discovery conversation to confirm scope and investment, because a rewrite of this size needs to be built around your business specifically before we begin.
Service 04
On-Site Visual SEO Training™
The organisations that get the most from this training are the ones that already have good people in place. A communications team that cares about the work it puts out. A web developer who builds properly. A marketing team that thinks carefully about what goes online. What this training day adds is the one thing most established teams are missing: a shared Visual SEO framework that makes everything they produce work harder, for search, for AI platforms, and for the clients and stakeholders reviewing your website.
This training day brings together the practical knowledge that underpins all three of the core VBA services. The Visual Website Audit™, the Image Compliance Audit™, and the Visual Website Rewrite™, and delivers it in a single day, on your premises, for the people who are actually responsible for your digital presence.
Image filenames, alt text, captions, AI tools for image management, WCAG 2.2 and EAA compliance in plain language, and how your visual and written content work together. A process your team can put to work from the day the training ends.
You choose who is in the room. Your web developer, your communications team, your marketing team, or any combination. Every session is delivered personally by me, prepared specifically for your organisation, and grounded in 33 years of building real businesses and 16 years of professional photography on live sites.
YOUR INVESTMENT
On-site training day (up to 10 people)
£2,200 – + travel and expenses
A single fixed fee for the day, regardless of how many people you bring into the room up to ten. The preparatory questionnaire is included. Travel and expenses are charged at standard rates and confirmed with you in advance. If you have already commissioned a Visual Website Audit™ or Image Compliance Audit™, the training is the natural next step. Your team leaves knowing exactly how to maintain the standards the audit identified.
Service 05
Commercial Photography
I have been working on live infrastructure and engineering sites for 16 years and am listed as a trusted photography partner in the Vinci and Taylor Woodrow photography manifesto. My images are built to do a job: providing the evidence your business needs to win contracts, satisfy audits, and show stakeholders the quality of work your team actually delivers.
Photography is priced by each particular project, is quoted before work begins and that price does not change once it is agreed. You will know exactly what you are committing to before anyone arrives on site.
YOUR INVESTMENT
Designand leisure projects (pools, pergola, gardens etc)
From £695
Typically 2 to 4 hours on site and includes all editing. Low Resolution and High Resolution files are delivered with full image filenames.
Please Note: No RAW files supplied.
Infrastructure, engineering and construction
From £1250
Typically 6 to 8 hours on site. Editing is extra, with Low Resolution and High Resolution files that are delivered with full image filenames.
Please Note: No RAW files supplied.
Travel time: £55 per hour · Mileage: 45p per mile · Accommodation charged at cost where required.
A 50% deposit is required on acceptance. Remaining 50% invoiced on completion. Standard 30-day terms apply for purchase order clients.